Tips on Promoting your Chinese Restaurant like we did!

Cooking good food won’t do you any good until people know about it.
Every business needs promotion to bring the consumer to you. Similarly, promoting your restaurant is key to being successful in the food business.
It should be a part of your future plans if you want to grow in the industry.

Having attractive interior designing, cleanliness of the highest level and food that is finger licking good can help you in running your restaurant’s operations smoothly but it won’t help you in bringing new customers to you at a faster pace.

Every now and then we come across restaurants that are exceptionally good in their food and services, yet only a number of guests dining there don’t justify the quality of the place.
Situations like this only occur if you don’t go out of the box and offer something that would attract more people on a regular basis.
Being innovative is key. And by being innovative, I do not mean offering complimentary beer or discount offers on your meals.

Where to Start?
Promoting a business in the food and beverage industry isn’t very complicated once you get a hang of the market trends. But everyone needs to start somewhere.
For that, you’ll have to devise a plan before investing any time or money into it.
To get going with your plan, start by understanding the market trends, your competitors and the type of food you’ll be offering.

After determining the mainstream market offers you’ll include in your menu, look for something special you’ll offer that nobody else has in the market.
It could be anything from a band performance to giving free toys with kids’ meals.

Identify the Guest Targets:
Before you prepare advertising offers, you have to determine the kind of guests you’ll want to dine in at your restaurant.
Focus on the age group that prefers Chinese food the most in your area.
Targeting the local Chinese community first is a strategy that has helped us a lot.

Because Chinese people can help a great deal in improving the taste of food through their suggestions.
After that, look at other ethnicities and localities where the demand for Chinese food is higher so that you can consider door to door marketing.

trekking-to-the-toronto-suburbs-for-excellent,-cheap-chinese-food

Trekking to the Toronto Suburbs for Excellent, Cheap Chinese Food

I often like to take walks through the city in hopes of discovering new and cheap Chinese food.

This afternoon, I was strolling through calf-high grass around the mechanical zone, a few miles north of Toronto’s city limits. I passed by a large car dealer and crossed the road onto a pathway that led me into an interesting shopping area located inside a parking lot.

It was a bumpy ride on my way there as the roads appeared to have worn out. That’s the only reason I would have to think twice before going there again.

Development work seemed to be going on everywhere, new buildings being constructed all around.

 

I have always preferred eating at new and open spaces that Toronto had to offer instead of investing my energy and money in fancy places like Markham or Richmond Hill.

Since I was searching for good — better than average — Chinese food. Also, most of the locals told me that the great Toronto Chinatown, located at the crossroads of Spadina Avenue and Dundas Street West had lost its original touch and didn’t the food wasn’t as good as it used to be.

Thus I decided on traveling to suburbia, to the hallway along Highway 7, an unscenic yet filled with various offerings of brilliant, scrumptious and reasonable territorial Chinese food.

 

Back to my trek through the weeds: I made it to my goal to explore this not very pleasant looking strip shopping center called First Markham Place. I needed dumplings, and xiao long bao was noticeable in my brain.

I strolled into Ding Tai Fung (not Din Tai Fung, the renowned Taiwanese chain) to request for the soup dumplings, which are in the form of a straightened onion and squeezed together at best. These dumplings are served steaming hot in a bamboo wicker container.

The dried scallop and pork rendition (8.49 Canadian dollars, or about $6.40), presented with a red-tinged vinegar and fragments of ginger, adding little blasts of flavor.

In any case, the southern Chinese cooking there is fantastic, especially the namesake congee, a healthy rice porridge to which any number of add-ons can be served.

We requested the House Super Bowl Congee and got a huge bowl stuffed with surf shellfishes, shrimp, scallops, salmon, grouper and other cut fish. It was a dish to convey tears to the eyes of any fish sweetheart, and, at 12.95 dollars, it was an absolute bargain.